Creative Strategist for E-commerce Brands
I build creative systems that connect brand, content, and performance — turning ideas into scalable growth.
FEATURED CASE STUDY / MILA.VERT
Building a Consistent Creative System Across the Funnel
A sustainable fashion brand where I led the full creative and marketing direction — from visual identity and campaign concepts to performance execution across channels.
Focused on building a consistent system across ads, website, and email — aligning visuals, messaging, and user experience.
CASE STUDY / MIOTTO
From Showroom to Screen
Awareness → Consideration → Conversion
↓
Ads → Website → Email
A furniture brand with a strong physical presence — but no digital channel to reach, convert, or retain customers online. I designed and built their complete e-commerce and marketing system from scratch.
The insight Furniture is a high-consideration purchase. The system had to reflect that — every touchpoint built to stay present across a longer decision cycle.
What I built
Shopify store aligned with the brand experience
Email flows for consideration-stage nurturing
Meta Ads with creative direction
Content strategy connecting ads, email, and SEO
The result A fully operational digital channel — live, selling, and built to scale.
CASE STUDY / JAKOPINA
Scaling a Heritage Brand Without Losing Its Soul
A knitwear brand with decades of craft and a loyal customer base — but a digital setup that hadn't kept pace. I helped restructure their marketing and e-commerce infrastructure while preserving what made the brand worth following.
The insight Heritage brands risk losing their identity when they shift toward performance. The work had to balance conversion logic with the emotional weight the brand already carried.
What I built
Shopify migration from WooCommerce
Email flows and campaigns via Klaviyo
Performance campaigns with creative direction
Ongoing strategic support across channels
The result A more structured and scalable digital setup — built to perform without compromising the brand.
Meta Ads → Shopify → Email
About Me
I’m a creative strategist with a background in design, e-commerce, and performance marketing.
I build creative systems that connect brand, content, and performance — turning ideas into scalable growth.
Focused on e-commerce brands.
